f you want to make more money with less stress, you need to have a long term view of your business. First of all, you must take pay per click marketing seriously & treat it as part of your business process. Google Guidelines Google AdWords provided many guidelines to help you do just that. Do not see it as a bunch of silly rules that creates more work for you, instead, see it as a guide to help improve your business & to serve your clients better than before. Quality Score Take a closer look at the things you need to do to improve your quality score. These are things that help you become more relevant, like matching your keywords, ads & landing pages. They also help you look more professional & trustworthy, especially when you have a contact page & privacy policy page. Segmenting For your business profits to compound over time, you need to build a list of email subscribers. Then separate the lists based on what they bought, do remember to also have a list of people ...